Senda Athletics

When our friends at Senda Athletics reached out to us for help with a campaign, we knew we were in for a treat. Senda, the Berkley based futsal apparel and footwear brand, has long been known for their disruptive Fair Trade certified, South American inspired futsal products; however they want to be known for something more.

Senda Athletic’s recent brand acquisition of Gravity Grip Socks has seen Senda take another step into the global soccer market. Rogue FC was tasked with creating a refreshed, broad asset pool of imagery and video that could be utilized across Senda’s, Gravity’s, and partnering retailer’s respective marketing channels. 

In addition to visual asset production, Rogue was also asked to help with the content distribution strategy and the brand copy direction across Senda’s social channels.

Our final deliverable package for the campaign included a short fifteen second “hype” reel, a product display page looping video, multiple “GIF” style videos to feature on social and email, as well as a robust imagery package that included on pitch, court, and lifestyle looks.